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Post by jp92grad on Jul 31, 2024 22:33:39 GMT -8
Called the ticket office during normal business hours and nobody is home? This is crazy with the football season 30 days away. Is it just me or does there seem to be a consistent pattern with some aspects of the Athletic Department? From slow emergence into NIL to seemingly not using SDSU technology/talent for sporting events to terrible food choices at Viejas to slow and sometimes ineffective or late website info and updates. They just don't seem to push any Aztec narratives in a huge city that only really has the Padres as competition, although mens and women's soccer are now already in the mix. Look at how aggressively the WAVE marketed their team with ticket deals and giveaways, while Snapdragon had thousands of empty seats for football. This is SDSU and maybe not everything has changed, the Marketing and Promotions department has been lacking in support and funding and true leadership for YEARS. This is the thing that SDSU needs to step up and improve in the Athletic Department, no more interns running around giving out License plate rings and Beer Koozies as a major promotion. This program needs more then 1 person and a couple part-time Assistants/Interns. |
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Post by aztecfred on Aug 1, 2024 7:01:09 GMT -8
I didn't get a beer koozie?  At least it would be something I could use! |
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Post by chris92065 on Aug 1, 2024 7:05:33 GMT -8
Padres, the last two seasons have sold out before the season started. Last night was the largest crowd in Petco history. No giveaways. It was a Tuesday night. San Diego isn't the problem. The Aztecs are the problem. There is no excuse not to have Snapdragon sold out for 6-7 dates a year of Aztec football.
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Post by rockymountainaztec on Aug 1, 2024 7:38:42 GMT -8
The athletic department should tap into the current marketing majors and/or MBA students to come up with a marketing plan to generate interest around the greater SD. It would probably be cost effective and young minds could be very effective in coming up with things that work nowadays.
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Post by greysuit on Aug 1, 2024 8:40:40 GMT -8
Padres, the last two seasons have sold out before the season started. Last night was the largest crowd in Petco history. No giveaways. It was a Tuesday night. San Diego isn't the problem. The Aztecs are the problem. There is no excuse not to have Snapdragon sold out for 6-7 dates a year of Aztec football. The Wave sell it out multiple times a year. |
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Post by docmm on Aug 1, 2024 9:01:49 GMT -8
The athletic department should tap into the current marketing majors and/or MBA students to come up with a marketing plan to generate interest around the greater SD. It would probably be cost effective and young minds could be very effective in coming up with things that work nowadays. Numerous people have been saying exactly that on here for the past couple years. Why on earth wouldn't you try to use the SDSU brains in those areas? The athletic side would probably need the cooperation from the academic side and I'm not sure those two entities get along very well. That's not just here, it's at a lot of schools where the academics think the athletics get more $ and attention than is warranted. But at the bigger schools, the athletic departments make so much money that the academics get some of it to spread around their departments and magically the two groups get along better. |
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Post by jp92grad on Aug 1, 2024 9:20:52 GMT -8
The athletic department should tap into the current marketing majors and/or MBA students to come up with a marketing plan to generate interest around the greater SD. It would probably be cost effective and young minds could be very effective in coming up with things that work nowadays. Numerous people have been saying exactly that on here for the past couple years. Why on earth wouldn't you try to use the SDSU brains in those areas? The athletic side would probably need the cooperation from the academic side and I'm not sure those two entities get along very well. That's not just here, it's at a lot of schools where the academics think the athletics get more $ and attention than is warranted. But at the bigger schools, the athletic departments make so much money that the academics get some of it to spread around their departments and magically the two groups get along better. Nailed it! Things need to change because they are currently NOT working! |
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Post by aztech on Aug 1, 2024 11:38:38 GMT -8
Numerous people have been saying exactly that on here for the past couple years. Why on earth wouldn't you try to use the SDSU brains in those areas? The athletic side would probably need the cooperation from the academic side and I'm not sure those two entities get along very well. That's not just here, it's at a lot of schools where the academics think the athletics get more $ and attention than is warranted. But at the bigger schools, the athletic departments make so much money that the academics get some of it to spread around their departments and magically the two groups get along better. Nailed it! Things need to change because they are currently NOT working! Who's in charge of this? Is it de la Torre and/or Wicker? It smells of politics. |
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Post by hoobs on Aug 1, 2024 12:41:35 GMT -8
Nailed it! Things need to change because they are currently NOT working! Who's in charge of this? Is it de la Torre and/or Wicker? It smells of politics. Okay, gotta try to understand what you mean there... WHAT, exactly, "smells of politics"? |
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Post by FULL_MONTY on Aug 1, 2024 13:09:39 GMT -8
Padres, the last two seasons have sold out before the season started. Last night was the largest crowd in Petco history. No giveaways. It was a Tuesday night. San Diego isn't the problem. The Aztecs are the problem. There is no excuse not to have Snapdragon sold out for 6-7 dates a year of Aztec football. The Padres cap season tickets at 20K and want to sell individual tickets. But yes, the season ticket and single ticket demand is driven by wins and losses. The padres have been winning or at the very least been spending money to win. |
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Post by aztecjeff on Aug 1, 2024 13:47:17 GMT -8
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Post by zurac315 on Aug 1, 2024 15:32:51 GMT -8
In 1969 I would guess that we averaged around 40,000 fans at home games with a much smaller regional population. How is that to be explained? Marketing? The nature of San Diego? I just don't know but will a few more people in the marketing department make a difference? What marketing was going on in 1969? The team itself was more exciting than the typical Rocky/Hoke team. Is that the reason?
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Post by aztech on Aug 1, 2024 16:20:52 GMT -8
Who's in charge of this? Is it de la Torre and/or Wicker? It smells of politics. Okay, gotta try to understand what you mean there... WHAT, exactly, "smells of politics"? Read docmm's post above. |
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Post by hoobs on Aug 1, 2024 16:26:14 GMT -8
Okay, gotta try to understand what you mean there... WHAT, exactly, "smells of politics"? Read docmm's post above. No, you called out the Univ. President and AD by name and accused them of "politics". Just looking for you to explain what you meant by that. Do you mean that Pres. DLT hates athletics so much that she personally is preventing folks from the School of Business from providing marketing advice to the athletic dept.? Are you saying that the AD is complicit in perpetuating a division between athletics and academics? Just say what you mean for clarity. |
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Post by aztech on Aug 1, 2024 17:52:02 GMT -8
No, you called out the Univ. President and AD by name and accused them of "politics". Just looking for you to explain what you meant by that. Do you mean that Pres. DLT hates athletics so much that she personally is preventing folks from the School of Business from providing marketing advice to the athletic dept.? Are you saying that the AD is complicit in perpetuating a division between athletics and academics? Just say what you mean for clarity. My original stance is asking who is in charge of dispersing funds. I know DLT is a big fan of athletics so don't put that tag on me. It could very well be above her head for allocating a higher % of funds for athletics. At the lower level, is Wicker seeking such funds from DLT and she refuses for her own reasons? Right or wrong that's politics. BTW I've always felt the best way to get publicity for athletics is to go outside and pay professionals for it. SDSU has an open job for an Asst. Director of Development, Athletics. If you don't know that's the position that has the marketing responsibility. |
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Post by zurac315 on Aug 1, 2024 18:13:36 GMT -8
No, you called out the Univ. President and AD by name and accused them of "politics". Just looking for you to explain what you meant by that. Do you mean that Pres. DLT hates athletics so much that she personally is preventing folks from the School of Business from providing marketing advice to the athletic dept.? Are you saying that the AD is complicit in perpetuating a division between athletics and academics? Just say what you mean for clarity. Marketing won't solve this. |
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Post by AzTex on Aug 1, 2024 21:25:38 GMT -8
In 1969 I would guess that we averaged around 40,000 fans at home games with a much smaller regional population. How is that to be explained? Marketing? The nature of San Diego? I just don't know but will a few more people in the marketing department make a difference? What marketing was going on in 1969? The team itself was more exciting than the typical Rocky/Hoke team. Is that the reason? That team marketed itself on the field. The home attendance, which was actually slightly over 41,000 per game was, IMO, a result of the 1966, 67 and 68 team record of 30 wins and only 1 loss and 1 tie. scoring margins for those 3 years were 28-9, 29-12 and 37-15. The 1969 undefeated season scoring margin was 44-17. Those teams had both great offenses and great defense.
Maybe as important as the scores and win/loss record was the fact that we were playing, perhaps, the most exciting brand of football in the country. If Coach Lewis can bring that level of excitement to SnapDragon we won't have to worry about attendance.
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Post by jdaztec on Aug 2, 2024 6:10:14 GMT -8
You nailed it Aztex
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Post by PAC12 Aztec on Aug 2, 2024 13:08:13 GMT -8
Gramps is spitting wisdom that we all hope to have someday! Well said sir. 🙏🏻 |
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Post by jp92grad on Aug 2, 2024 13:20:39 GMT -8
In 1969 I would guess that we averaged around 40,000 fans at home games with a much smaller regional population. How is that to be explained? Marketing? The nature of San Diego? I just don't know but will a few more people in the marketing department make a difference? What marketing was going on in 1969? The team itself was more exciting than the typical Rocky/Hoke team. Is that the reason? That team marketed itself on the field. The home attendance, which was actually slightly over 41,000 per game was, IMO, a result of the 1966, 67 and 68 team record of 30 wins and only 1 loss and 1 tie. scoring margins for those 3 years were 28-9, 29-12 and 37-15. The 1969 undefeated season scoring margin was 44-17. Those teams had both great offenses and great defense.
Maybe as important as the scores and win/loss record was the fact that we were playing, perhaps, the most exciting brand of football in the country. If Coach Lewis can bring that level of excitement to SnapDragon we won't have to worry about attendance.
Didn't they also build a strong following from playing on campus in the Aztec Bowl prior to moving into the NEW San Diego stadium which was a big deal for a couple years? ? ? |
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At least it would be something I could use! 
