|
|
Post by ryandickie on Jul 6, 2010 16:27:02 GMT -8
I like it, "Sugar Uncles" or "Tios de Azucar". Thus: Oklahoma State would have T Boone Pickens Oregon would Have Phil Knight SDSU would have Carlos Slim ;D (For those of you living under a rock: en.wikipedia.org/wiki/Carlos_Slim ) |
|
|
|
Post by sleepy on Jul 6, 2010 17:13:14 GMT -8
I think those of you sizing up Mexico as some sort of great untapped source of Aztec support are smoking too much of that nation's product.
It ain't gonna happen. The average Tiajuanan, let alone the average Mexican, could give two farts about American college athletics, let alone SDSU.
I'd prefer the marketing department (finally) figure out ways to lure in the hundreds of thousands of Aztec alums that have an actual link to the flagship of the Cal State system and America's #1 Small Research University, the defending MWC basketball champions, etc.
|
|
|
|
Post by AztecTom on Jul 6, 2010 17:31:48 GMT -8
I think those of you sizing up Mexico as some sort of great untapped source of Aztec support are smoking too much of that nation's product. It ain't gonna happen. The average Tiajuanan, let alone the average Mexican, could give two farts about American college athletics, let alone SDSU. lol and totally agree with you. |
|
|
|
Post by Bob Forsythe on Jul 6, 2010 18:19:05 GMT -8
I think those of you sizing up Mexico as some sort of great untapped source of Aztec support are smoking too much of that nation's product. It ain't gonna happen. The average Tiajuanan, let alone the average Mexican, could give two farts about American college athletics, let alone SDSU. I'd prefer the marketing department (finally) figure out ways to lure in the hundreds of thousands of Aztec alums that have an actual link to the flagship of the Cal State system and America's #1 Small Research University, the defending MWC basketball champions, etc. Best post in the thread. =Bob |
|
|
|
Post by SD Johnny on Jul 6, 2010 18:31:48 GMT -8
The SD region borders Mexico and our mascot is named after a fallen Mexican empire...if tapping into Mexico is possible (only if we start winning of course) we have got to be one of the most logical choices.
Name another team that is located in a border region and has a Mexican mascot...
|
|
|
|
Post by fowl on Jul 6, 2010 19:18:35 GMT -8
per Wiki - -"Tijuana forms part of the San Diego-Tijuana Metropolitan Area, the total population of which has been estimated to be just over 5 million in 2009,[3] making it the 22nd largest metropolitan area in the Americas[4] and the largest bi-national metropolitan area that is shared between US and Mexico." [Edit - actually it would be the 19th largest in North, Central, and South America and the 10th largest in North America behind NYC, LA, Chicago, DFW, Philly, Houston, Miami, DC, and Atlanta]
That is a rather large metroploitan area that if penetrated, along with W's, would make us appealing to BCS-types. Not to mention the added revenue we could derive from broadcast rights down there, too.
Does anyone know if we broadcast any games in spanish?? It wouldn't hurt to have all football and bball games in spanish. Maybe we can open an Aztec Store in TJ and sell gear and tix.
|
|
|
|
Post by newyorker2586 on Jul 6, 2010 21:29:29 GMT -8
My cousin was Mexican/Jewish ambassador when he played the point here. He coached the Mexicali team last season.
|
|
|
|
Post by monty on Jul 7, 2010 6:33:46 GMT -8
My cousin was Mexican/Jewish ambassador when he played the point here. He coached the Mexicali team last season. Abromowitz? |
|
|
|
Post by McQuervo on Jul 7, 2010 7:04:34 GMT -8
I think those of you sizing up Mexico as some sort of great untapped source of Aztec support are smoking too much of that nation's product. It ain't gonna happen. The average Tiajuanan, let alone the average Mexican, could give two farts about American college athletics, let alone SDSU. Dead WRONG. Sorry Sleepy in TJ every other week, worked all over CA (Central America) and owned (not leased) homes in Mex. Your statement is typical of most on this "Side of the fence". American FB is catching on in a very large way. TJ has what- 2+M in population? Hell its bigger than SD, question is we can't even "tap" the mkt here unless Marshall is running the ball or we have a competent coaching staff (see current- not previous). This is an easy segway towards capturing fan base (you would be shocked at the amount of Mex Nationals and Americans whom commute every day back and forth).. This is easy money from a Marketing standpoint- fact remains the morons running our marketing wont test it.  |
|
|
|
Post by sleepy on Jul 7, 2010 8:06:10 GMT -8
I think those of you sizing up Mexico as some sort of great untapped source of Aztec support are smoking too much of that nation's product. It ain't gonna happen. The average Tiajuanan, let alone the average Mexican, could give two farts about American college athletics, let alone SDSU. Dead WRONG. Sorry Sleepy in TJ every other week, worked all over CA (Central America) and owned (not leased) homes in Mex. Your statement is typical of most on this "Side of the fence". American FB is catching on in a very large way. TJ has what- 2+M in population? Hell its bigger than SD, question is we can't even "tap" the mkt here unless Marshall is running the ball or we have a competent coaching staff (see current- not previous). This is an easy segway towards capturing fan base (you would be shocked at the amount of Mex Nationals and Americans whom commute every day back and forth).. This is easy money from a Marketing standpoint- fact remains the morons running our marketing wont test it. Sure, I understand they care about Ameican football. It's called "The NFL". They will not be willing to make the jump down to watching the college game. College Football Saturday is not part of their culture there. Is not, has not, nor ever will be. End of story. They have a chance someday of having a NFL team in Mexico. They have absolutely ZERO chance of having a college team play for a berth in the Cotton Bowl. Get the distinction? You go throwing SDSU marketing dollars down there, it's not just throwing good money after bad money, it's throwing bad money after bad money. They. Don't. Care. Zero return on investment. |
|
|
|
Post by k5james on Jul 7, 2010 8:41:29 GMT -8
Dead WRONG. Sorry Sleepy in TJ every other week, worked all over CA (Central America) and owned (not leased) homes in Mex. Your statement is typical of most on this "Side of the fence". American FB is catching on in a very large way. TJ has what- 2+M in population? Hell its bigger than SD, question is we can't even "tap" the mkt here unless Marshall is running the ball or we have a competent coaching staff (see current- not previous). This is an easy segway towards capturing fan base (you would be shocked at the amount of Mex Nationals and Americans whom commute every day back and forth).. This is easy money from a Marketing standpoint- fact remains the morons running our marketing wont test it. Sure, I understand they care about Ameican football. It's called "The NFL". They will not be willing to make the jump down to watching the college game. College Football Saturday is not part of their culture there. Is not, has not, nor ever will be. End of story. They have a chance someday of having a NFL team in Mexico. They have absolutely ZERO chance of having a college team play for a berth in the Cotton Bowl. Get the distinction? You go throwing SDSU marketing dollars down there, it's not just throwing good money after bad money, it's throwing bad money after bad money. They. Don't. Care. Zero return on investment. Stick to talking about your true love, USC football. |
|
|
|
Post by sdsuaztecs on Jul 7, 2010 9:20:31 GMT -8
How do you translate marketing to TJ in terms of dollars to SDSU? I don't see the metric.
|
|
|
|
Post by dbauer on Jul 7, 2010 9:26:48 GMT -8
I dont know how much of what SDSU does in media is actually paid media, I think most of what they do is barter. Their financial ability to actually execute more in depth and wide ranging campaigns is probebly very limited. Even back 10+ years ago when I worked in radio the SDSU deal was trade, I assume most of what they do still is. Tickets are the currency and it vastly limits what they can focus on. I would assume the folks who control the message would love to buy media in Mexico, hell, they would probebly love to buy media in El Centro and OC as well, fact remains when resources are low you need to focus and SDSU simply does not have the luxury to invest more in their marketing [TV, radio, print, online, outdoor] that is not connected to their core area, San Diego--even the Padres barely market in TJ any more- they used to have an entire dept focused on Hispanic efforts back under Lucchino
|
|
|
|
Post by McQuervo on Jul 7, 2010 9:37:31 GMT -8
How do you translate marketing to TJ in terms of dollars to SDSU? I don't see the metric. Advertising power, fan base expansion, lineage to culteral mascot/theme, tv expansion, pull through in the seat fan base... Just to name a couple of thoughts. |
|
|
|
Post by monty on Jul 7, 2010 9:42:44 GMT -8
There is always this finger pointed and this if/then, if they were better marketers, then more people would come, the program would have money gushing out etc. Could/should marketing in the county be better and should as someone pointed out they have more of an internet presence - of course. But, we have to win and in basketball we need attractive opponents - we have gotten big crowds in bball for UofA, Texas Tech with Knight, the recent games against the top of the MWC, etc - that tells me people are aware of the program and opponents, but aren't overly jazzed against some of the middle of the road opponents. When you take away the variable of cost since bball and fball are dirt cheap, you're left with winning and/or opponents. do both we'll be fine (and looks like my assumption will be tested in bball this year).
Mexico is an avenue to cross (though go in a pack and have bribe money) when our local house is in order - resources should be spent on having a fully fuctional you tube page with the diamond vision video, highlights, etc up promptly, email, text, twitter campaigns, I am interested to see if the tele markiting deal pays off, utilizing the Marquee on the 8 and at the Q on friars, billboards, busses, billboards (particulalry plastering the Defending MWC Title BBall teams - something like watch us go back to back...again with burns and fisher or Leonard and Paris) w ticket deals etc
|
|
|
|
Post by McQuervo on Jul 7, 2010 9:45:19 GMT -8
Dead WRONG. Sorry Sleepy in TJ every other week, worked all over CA (Central America) and owned (not leased) homes in Mex. Your statement is typical of most on this "Side of the fence". American FB is catching on in a very large way. TJ has what- 2+M in population? Hell its bigger than SD, question is we can't even "tap" the mkt here unless Marshall is running the ball or we have a competent coaching staff (see current- not previous). This is an easy segway towards capturing fan base (you would be shocked at the amount of Mex Nationals and Americans whom commute every day back and forth).. This is easy money from a Marketing standpoint- fact remains the morons running our marketing wont test it. Sure, I understand they care about Ameican football. It's called "The NFL". They will not be willing to make the jump down to watching the college game. College Football Saturday is not part of their culture there. Is not, has not, nor ever will be. End of story. They have a chance someday of having a NFL team in Mexico. They have absolutely ZERO chance of having a college team play for a berth in the Cotton Bowl. Get the distinction? You go throwing SDSU marketing dollars down there, it's not just throwing good money after bad money, it's throwing bad money after bad money. They. Don't. Care. Zero return on investment. Curious as to your knowledge of TJ and Mexico-ever lived there? Worked there? |
|
|
|
Post by newyorker2586 on Jul 7, 2010 10:46:40 GMT -8
yea monty david
|
|
|
|
Post by sdsuaztecs on Jul 7, 2010 11:33:18 GMT -8
If you're proposing marketing to TJ, before one dollar is spent on advertising on tv or radio or whatever, I would want to see the payback metric. In other words, if you spend say $50k on advertising in TJ, what does that get you in return?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jul 7, 2010 11:59:03 GMT -8
I know the Padres market to Mexico. Do the Aztecs? If not, why not? It seems a natural with several million within radio and tv range. You're right, but heck we don't even market to america. Our PR department is light years behind We have a PR department? |
|
|
|
Post by aztech on Jul 7, 2010 12:01:11 GMT -8
Sure, I understand they care about Ameican football. It's called "The NFL". They will not be willing to make the jump down to watching the college game. College Football Saturday is not part of their culture there. Is not, has not, nor ever will be. End of story. They have a chance someday of having a NFL team in Mexico. They have absolutely ZERO chance of having a college team play for a berth in the Cotton Bowl. Get the distinction? You go throwing SDSU marketing dollars down there, it's not just throwing good money after bad money, it's throwing bad money after bad money. They. Don't. Care. Zero return on investment. Stick to talking about your true love, USC football. Then he should know. The great Anthony Munoz went straight to USC from TJ. How does he explain that one? |
|
