How Much $$$ Will Hoops Make This Year?

[longtimebooster]

There's been lots of talk about sellouts, Top 10 rankings, national attention, Sweet 16 runs, etc.

I, for one, completely missed the boat on prognosticating the number of sellouts at Viejas. I believe I predicted 4 (St. Mary's, UNLV, Zoobs, Lowblows. And, trust me, I'm an optimistic guy). I thought we'd have several games of 10k+, but never thought we'd sellout games like Wichita St. and certainly not UCSB. If this team rolls into Feb. and March with a gawdy 22-1 record or something stupid like that, we'll be selling out games against Colo. St., Wyo., AFA. That's crazy.

So, what's all this worth to SDSU? I read Brent S.'s article recently where he said the hoops team rang up $1.3m last year and was right on the heels of the fball team, which did $1.5m. (Or it might've been the other way around.) At any rate, let's say we average 11k for the season (we're already averaging 10,400 per game; and if you exclude SD Christian, we're well over 11k/game).

So, here are the assumptions:

* 11k per game average for season
* MGC Regular Season Champs
* MGC Tourney Champs
* Three NCAA Tourney scenarios: Sweet 16, Elite 8, Final Four
* Increased merchandise sales (if SDSU isn't on top of this, they really should be)

Those who know these things, please run some numbers on Excel and clue the rest of us in. Thanx.

[blueaztec]

I'm not ready to claim that we will win MWC regular season or Tournament. But I doubt there is a purse for winning those anyway, so the point is moot.

I was browsing the merch. booth after the UCSB and the employees were talking to each other. They were saying how crazy it is how much sales are up this year.

[monty]

Let's say including student free tickets, that an 11k crowd is around 100k just for tickets - that's 1.5 million for the tickets right there. You have to imagine 10-20k is being spent on food and gear so that's a couple hundred grand at least there. (i worked in a cash vault in college and I want to say that during the beer days the deposit was around 20k, but can't remember exactly and can't remember if it was more than one game's deposit).

How does parking work? It was mandated by the CSU, correct? So does that money go to the general fund? Regardless, i would think 2500 to 3k would be a reasonable, low estimate, so that's 25k at least a game.

i'd guesstimate revenue has to be over 2mil, and maybe substantially.

[PQ Aztec]

Plus, if we can make a deep run in the NCAA's that is a big pay check as well!

[Aztec89]

The $2 million figure sounds about right. And Fisher and his staff will want raises and extensions based on all the new money. So, this is why we will see ticket prices rise across the board next year. Tens of thousands of Bandwagons now have Viejas co-ordinants on their GPS's. So, since the coaches will get more money, the school needs to raise prices to stay ahead of the curve. Next year should see solid attendance and season ticket sales based on the carry over, regardless of a much weaker team in rebuild mode. It's the San Diego way. (See 1985 San Diego Padres sales.)

[longtimebooster]

Here's an article about how the money is divvied up by teams/conferences from the NCAA Tourney. Apparently, teams get one credit for each round they play in. Each credit is worth roughly $225k. After that, I started getting a headache when the article started going into how the conferences divide the money, etc.

It's amazing that a Final Four run would net a team only $1.1m, which would then be sliced up by the conference.

www.projo.com/news/content/NCAA_COLLEGES_MONEY_03-15-10_28HNTUS_v33.3c1cb8a.html

[Deleted]

According to the statistics reported by the NCAA, our attendance numbers for last year was, 108,412 on 15 home games.

I would expect with maybe 8 sellouts and an 8K average for the rest of the games 144,000 fans.

That would be a huge jump in money. Would probably be the biggest jump in attendance numbers of any school in the last 10 years.

[monty]

Dec 20, 2010 9:23:23 GMT -8 Aztec89 said:

The $2 million figure sounds about right. And Fisher and his staff will want raises and extensions based on all the new money. So, this is why we will see ticket prices rise across the board next year. Tens of thousands of Bandwagons now have Viejas co-ordinants on their GPS's. So, since the coaches will get more money, the school needs to raise prices to stay ahead of the curve. Next year should see solid attendance and season ticket sales based on the carry over, regardless of a much weaker team in rebuild mode. It's the San Diego way. (See 1985 San Diego Padres sales.)

Fisher already said it at the press conference: ~we don't need a bigger stadium - put that money into the coaches' salaries.

Coach needs to retain the coach that is responsible for much of the recruiting, so hopefully like Hoke and his staff, Hutson will get a raise, there will be money set aside to buy some better opponents.

[goaztecs]

I wonder how much money the program netted on Sat vs UCSB? Say 12414 X $15 (maybe the avg. ticket price)=$186,000 minus the 60K to UCSB. Then they have to pay the AS for using the arena believe it or not, pay the officials who can make up to $1500 each per game. I'm not sure if the program gets a cut of concessions and parking. Anyways, I'd figure they net around 100K for a sellout?

[monty]

Dec 20, 2010 9:29:26 GMT -8 longtimebooster said:

Here's an article about how the money is divvied up by teams/conferences from the NCAA Tourney. Apparently, teams get one credit for each round they play in. Each credit is worth roughly $225k. After that, I started getting a headache when the article started going into how the conferences divide the money, etc.

It's amazing that a Final Four run would net a team only $1.1m, which would then be sliced up by the conference.

www.projo.com/news/content/NCAA_COLLEGES_MONEY_03-15-10_28HNTUS_v33.3c1cb8a.html

But, that is per year for 5 years. So the figure is more like 6 million and the per unit money is jumping up a bit this year with the new contract, I think it's going to be 260k+ per unit for 6 years

[Steve Aztec]

A lot.

[longtimebooster]

Dec 20, 2010 9:34:26 GMT -8 @bekays said:

I would expect with maybe 8 sellouts and an 8K average for the rest of the games 144,000 fans.

We're already averaging about 11k per game for the year. No reason to think we won't average that for conference play. With 8 games left, that's an additional 88,000 tix, bringing the season total to 161k.

[monty]

Here is a list of all the conferences' distribution going into last year.

You get around a 1/4 of a million bucks per unit earned in the previous 6 years (or is it 5?) - last year isn't noted but I believe the conference had 6 units (4 1st round, 2 2nd round) - so 21 units or around 5 million bucks. Conference units stay with the conference

Attachments:

[longtimebooster]

Dec 20, 2010 9:41:03 GMT -8 Steve Aztec said:

A lot.

Thanks, Steve. You could've been one of the Arthur Anderson auditors just before the Enron crash. ;D

[aztec70]

Dec 20, 2010 9:23:23 GMT -8 Aztec89 said:

The $2 million figure sounds about right. And Fisher and his staff will want raises and extensions based on all the new money. So, this is why we will see ticket prices rise across the board next year. Tens of thousands of Bandwagons now have Viejas co-ordinants on their GPS's. So, since the coaches will get more money, the school needs to raise prices to stay ahead of the curve. Next year should see solid attendance and season ticket sales based on the carry over, regardless of a much weaker team in rebuild mode. It's the San Diego way. (See 1985 San Diego Padres sales.)

It is not the "San Diego way". It is Econ. 101. If you run out of supply, that means your price is too low. It's all about supply and demand.

[aztecbb]

It's a little more complex than you might think. The pot of gold are the NCAA tourney shares.
There is no profit from parking. There is a small share of the concessions revenue like QCOM but it is not significant.
Probably one of the bigger surprises is how little direct revenue those final 2-3,000 seats generate. They are the least expensive seats in the house ( students free, Ga $10 ) and they generate no donor income.
The upside is they help us win, help the stature of the program, promote the exclusivity of the tickets thus driving (hopefully) people to purchase season tickets and donate to the program.

[sleeveless]

Dec 20, 2010 9:41:03 GMT -8 Steve Aztec said:

A lot.

+1

is this SteveAztec?

[goaztecs]

Are student tickets free?

[monty]

Dec 20, 2010 10:10:53 GMT -8 aztecbb said:

It's a little more complex than you might think. The pot of gold are the NCAA tourney shares.
There is no profit from parking. There is a small share of the concessions revenue like QCOM but it is not significant.
Probably one of the bigger surprises is how little direct revenue those final 2-3,000 seats generate. They are the least expensive seats in the house ( students free, Ga $10 ) and they generate no donor income.
The upside is they help us win, help the stature of the program, promote the exclusivity of the tickets thus driving (hopefully) people to purchase season tickets and donate to the program.

Each share in the ncaa is worth about 25k per team per year in a 10 team conference - if you sell 2000 more 10 dollar seats and half of them buy a hot dog you have generated the same amount of revenue in one game.

[sleeveless]

Dec 20, 2010 10:27:59 GMT -8 goaztecs said:

Are student tickets free?

yes