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Post by aztecalum on Jul 31, 2022 9:25:18 GMT -8
Kudos to SDSU Athletics Marketing department. Once Pac12 expansion discussion started a couple of weeks ago it was widely viewed by media and interested parties that SDSU was a subpar candidate and Pac12 should consider folding before adding MWC quality SDSU. Obviously, SDSU Marketing department was ready for the moment and sent out fact based data on SDSU (football and basketball success, San Diego market size, brand new football stadium, academic improvements and R1 milestones, etc.). As a result, We saw a columnist write an article highlighting investments SDSU is making. SDSU has gone from an unattractive expansion candidate to now being referred to as "no brainer, top of the list, checks all the marks, attractive candidate, etc.).
Kudos to SDSU Athletics for changing the narrative!
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Post by Simsonic on Jul 31, 2022 9:35:36 GMT -8
Can you link the marketing pamphlets and also the article you’re referencing?
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Post by aztecalum on Jul 31, 2022 11:01:36 GMT -8
Referencing no article/blog, just putting 2+2 together to explain how SDSU's external profile changed 180 degrees in 2 weeks?
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Post by Deleted on Jul 31, 2022 11:58:40 GMT -8
First of all, news of this broke over a month ago, not 2 weeks...
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Post by obboy13 on Jul 31, 2022 12:16:19 GMT -8
First of all, news of this broke over a month ago, not 2 weeks... ... and almost immediately there were people across the country, including on this board, expressing what a great fit SDSU would be for either the Pac 12 or the Big 12. All while citing many of the factors included in the OP's ode to marketing. How could they have known?  |
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Post by docmm on Jul 31, 2022 12:49:18 GMT -8
You just hope the people actually making those decisions read the articles and more importantly, believe them.
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Post by azteccc on Jul 31, 2022 12:49:56 GMT -8
And it hasn’t even just been this Summer. Remember billboards across the country during/lead up to March Madness?
I’m quite sure the ground game and leg work started the day we broke ground on Snapdragon, and in all likelihood before then. It hasn’t been an overnight phenomenon, but I agree massive props to the University and Athletic Dept.
Who goes unsung in the realignment possibilities is every athlete (mostly mens bball and football, but every…) that’s paved the way the last decade+ through their performances on the court/field.
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Post by aztecfred on Jul 31, 2022 15:36:25 GMT -8
Believe we've been in a full court press since OU n UT gave their notice.
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Post by sdcoug on Jul 31, 2022 23:06:08 GMT -8
Kudos to SDSU Athletics Marketing department. Once Pac12 expansion discussion started a couple of weeks ago it was widely viewed by media and interested parties that SDSU was a subpar candidate and Pac12 should consider folding before adding MWC quality SDSU. Obviously, SDSU Marketing department was ready for the moment and sent out fact based data on SDSU (football and basketball success, San Diego market size, brand new football stadium, academic improvements and R1 milestones, etc.). As a result, We saw a columnist write an article highlighting investments SDSU is making. SDSU has gone from an unattractive expansion candidate to now being referred to as "no brainer, top of the list, checks all the marks, attractive candidate, etc.). Kudos to SDSU Athletics for changing the narrative! I don't get where people thought the narrative around SDSU was bad, and definitely don't get how anyone can believe marketing materials changed any narrative? What changed is the scenario. Losing So-Cal changed the narrative. SDSU has been viewed highly for several years now but the situation wasn't favorable. These guys, and their media partners do their homework. They don't need to be told much, if anything. Snapdragon and winning 12 games helps. I have no doubt Adela and JD have made some phone calls to the P12 & B12 and shared our vision for the future. But guys like Wilner, Canzano and others are smart enough to know what we bring to the table. They don't need to be lobbied. |
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Post by Deleted on Aug 1, 2022 8:52:44 GMT -8
I have a feeling that aztecalum works in the marketing department as that self aggrandizing post was OTT!
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Post by AzTex on Aug 1, 2022 9:13:20 GMT -8
Kudos to SDSU Athletics Marketing department. Once Pac12 expansion discussion started a couple of weeks ago it was widely viewed by media and interested parties that SDSU was a subpar candidate and Pac12 should consider folding before adding MWC quality SDSU. Obviously, SDSU Marketing department was ready for the moment and sent out fact based data on SDSU (football and basketball success, San Diego market size, brand new football stadium, academic improvements and R1 milestones, etc.). As a result, We saw a columnist write an article highlighting investments SDSU is making. SDSU has gone from an unattractive expansion candidate to now being referred to as "no brainer, top of the list, checks all the marks, attractive candidate, etc.). Kudos to SDSU Athletics for changing the narrative! I don't get where people thought the narrative around SDSU was bad, and definitely don't get how anyone can believe marketing materials changed any narrative? What changed is the scenario. Losing So-Cal changed the narrative. SDSU has been viewed highly for several years now but the situation wasn't favorable. These guys, and their media partners do their homework. They don't need to be told much, if anything.
Snapdragon and winning 12 games helps. I have no doubt Adela and JD have made some phone calls to the P12 & B12 and shared our vision for the future. But guys like Wilner, Canzano and others are smart enough to know what we bring to the table. They don't need to be lobbied. 7 - 2 against the PAC in football over the last 9 games with them probably left an impression as well. |
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Post by obboy13 on Aug 3, 2022 13:10:02 GMT -8
Kudos to SDSU Athletics Marketing department. Once Pac12 expansion discussion started a couple of weeks ago it was widely viewed by media and interested parties that SDSU was a subpar candidate and Pac12 should consider folding before adding MWC quality SDSU. Obviously, SDSU Marketing department was ready for the moment and sent out fact based data on SDSU (football and basketball success, San Diego market size, brand new football stadium, academic improvements and R1 milestones, etc.). As a result, We saw a columnist write an article highlighting investments SDSU is making. SDSU has gone from an unattractive expansion candidate to now being referred to as "no brainer, top of the list, checks all the marks, attractive candidate, etc.). Kudos to SDSU Athletics for changing the narrative! I don't get where people thought the narrative around SDSU was bad, and definitely don't get how anyone can believe marketing materials changed any narrative? What changed is the scenario. Losing So-Cal changed the narrative. SDSU has been viewed highly for several years now but the situation wasn't favorable. These guys, and their media partners do their homework. They don't need to be told much, if anything. Snapdragon and winning 12 games helps. I have no doubt Adela and JD have made some phone calls to the P12 & B12 and shared our vision for the future. But guys like Wilner, Canzano and others are smart enough to know what we bring to the table. They don't need to be lobbied. Better sit down coug, this may be a shock to your system. I couldn't agree with you more, marketing, in almost all instances is aimed at the uninitiated. In this instance, University Presidents, Conference CEOs, and knowledgeable sports reporters hardly qualify as uninitiated. Additionally, while I have never been a card-carrying member of the J. D. Wicker fan club, it's my opinion he is handling the current situation impeccably. This isn't the time to do anything but a little low key work behind the scenes, and wait for a call from either or both the Pac 12 and Big 12. If they can't see that SDSU fills a need for both of them, they simply haven't been paying attention. |
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Post by standiego on Aug 4, 2022 9:05:47 GMT -8
Not sure if this is part of Marketing
Have seen the good Commercials on the Fox 5 Sports show at 10:45 - smart idea
Think there was also some good market at MM
Some one had mentioned that KUSI wanted to be more involved - have they been
Understand the 8/20 Scrimmage will be for Season Ticket Holders , and other Invited people
They do deserve to attend and maybe get some other benefits
But think SDSU is missing a golden opportunity - It should invite all to attend for free the 8/20 scrimmage - great chance to sell additional Tickets - best form of advertising /marketing is word of mouth - seeing the new facility and exciting team
In addition remember the Citizens of San Diego Voted for the new facility - would be a Fantastic way to say Thank You to all of San Diego by letting them attend the scrimmage
A Big Crowd at the SCRIMMAGE would send a great message to P5 conferences and others - including players and Recruits
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Post by Deleted on Aug 4, 2022 9:18:30 GMT -8
Not sure if this is part of Marketing Have seen the good Commercials on the Fox 5 Sports show at 10:45 - smart idea Think there was also some good market at MM Some one had mentioned that KUSI wanted to be more involved - have they been Understand the 8/20 Scrimmage will be for Season Ticket Holders , and other Invited people They do deserve to attend and maybe get some other benefits But think SDSU is missing a golden opportunity - It should invite all to attend for free the 8/20 scrimmage - great chance to sell additional Tickets - best form of advertising /marketing is word of mouth - seeing the new facility and exciting team In addition remember the Citizens of San Diego Voted for the new facility - would be a Fantastic way to say Thank You to all of San Diego by letting them attend the scrimmage A Big Crowd at the SCRIMMAGE would send a great message to P5 conferences and others - including players and Recruits Personally, I agree with you. But, the people who paid for the season tix are looking for exclusivity as a reward/benefit for doing so. Some also opine that a more limited crowd will be better for ensuring a more problem-free soft opening with the food vendors, parking, etc. I understand both points of view. Perhaps a compromise where tables are set up outside the stadium on scrimmage day and anyone who purchases a season ticket that morning can attend the scrimmage... I'd also like to see the entire scrimmage streamed like the big boys of football do. Could have a link on goaztecs.com. I live in Kentucky and would love to be able to watch the entire scrimmage, crowd reaction, etc. I'm flying out for the September 3rd opener as well. |
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Post by standiego on Aug 5, 2022 12:57:48 GMT -8
Understand the thoughts of STH about them being the paying customers
But also think it would be a great gesture to the Voters of San Diego who made this a reality and also possible people who might buy tickets to maybe let them in after the first Q or at half time .
Players might enjoy the extra people in the stands
Also a selling point to say PAC - might be how many showed up for a scrimmage
If you let people in after say 5:30 think Vendors can handle it - in addition there is very likely going to be a great crowd for the Arizona Game - so why not get a truer picture of what is going to come
Also if I am a Vendor - would appreciate the opportunity to make as much money as possible
Think there could be a compromise that would make most happy
KUSI - have they stepped up to promote SDSU - do not normally watch so anyone know their plans
Also a TV show for Brady
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Post by pbnative on Aug 5, 2022 13:02:51 GMT -8
Understand the thoughts of STH about them being the paying customers But also think it would be a great gesture to the Voters of San Diego who made this a reality and also possible people who might buy tickets to maybe let them in after the first Q or at half time . Players might enjoy the extra people in the stands Also a selling point to say PAC - might be how many showed up for a scrimmage If you let people in after say 5:30 think Vendors can handle it - in addition there is very likely going to be a great crowd for the Arizona Game - so why not get a truer picture of what is going to come Also if I am a Vendor - would appreciate the opportunity to make as much money as possible Think there could be a compromise that would make most happy KUSI - have they stepped up to promote SDSU - do not normally watch so anyone know their plans Also a TV show for Brady  |
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