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Post by badfish on Jul 20, 2016 10:22:47 GMT -8
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Post by Deleted on Jul 20, 2016 10:37:33 GMT -8
By what metric is SDSU ranked 8th in media market and 10th in academics? 6th in basketball? What the f x x x ?
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Post by sdcoug on Jul 20, 2016 10:39:57 GMT -8
He lost me at Media Market. How is BYU, near Salt Lake which is the 34th sized DMA, significantly higher than San Diego, which ranks 27th? There are very few programs on that list that the B12 would rank above SD when it comes to Media Market, TV & Media Value. Their calculations will be based on the fact all of those teams would be playing a B12 schedule, not facing their current competition. They look 3 years down the road, not 3 years in the past. |
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Post by sdcoug on Jul 20, 2016 10:41:27 GMT -8
By what metric is SDSU ranked 8th in media market and 10th in academics? 6th in basketball? What the F X X X ? Missed that. That's insane. Plus, who really cares about Twitter, Instagram & FB? I don't see ESPN or Fox using that as a criteria when spending TV dollars. |
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Post by mySTRAS on Jul 20, 2016 10:44:38 GMT -8
Utah State basketball is ranked higher than the Aztecs?
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Post by 84aztec96 on Jul 20, 2016 11:09:13 GMT -8
Made by a BYU fan.
No offense, but the chart doesn't mean $#!+.
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Post by aardvark on Jul 20, 2016 11:11:10 GMT -8
Utah State basketball is ranked higher than the Aztecs? Based on elevation, perhaps?  |
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Post by Old School on Jul 20, 2016 11:32:05 GMT -8
The bias is glaring.
Oldie Out
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Post by Deleted on Jul 20, 2016 11:49:30 GMT -8
He lost me at Media Market. How is BYU, near Salt Lake which is the 34th sized DMA, significantly higher than San Diego, which ranks 27th? There are very few programs on that list that the B12 would rank above SD when it comes to Media Market, TV & Media Value. Their calculations will be based on the fact all of those teams would be playing a B12 schedule, not facing their current competition. They look 3 years down the road, not 3 years in the past. Our media market and fan base is San Diego and really only San Diego. We are boxed in by the border, the desert, the ocean, and a media market that goes for UCLA and USC. BYU owns the entire state of Utah, big parts of Idaho and Arizona. There fan base includes virtually every Mormon community in the country. |
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Post by johnnyutah on Jul 20, 2016 11:53:05 GMT -8
There is a link the to google doc that shows how he came up with the rankings. There are certainly elements of BYU-bias, but in short:
- We are lower in basketball because there's a number of "all-time" factors as opposed to it being based mostly on more recent performance.
- We are lower in media market, because he's taking media market and translating into "football viewers" -- a source he uses shows % of football fans in each market so Utah for example has a higher % than San Diego so they come out higher.
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Post by untitled on Jul 20, 2016 11:59:12 GMT -8
He lost me at Media Market. How is BYU, near Salt Lake which is the 34th sized DMA, significantly higher than San Diego, which ranks 27th? There are very few programs on that list that the B12 would rank above SD when it comes to Media Market, TV & Media Value. Their calculations will be based on the fact all of those teams would be playing a B12 schedule, not facing their current competition. They look 3 years down the road, not 3 years in the past. Our media market and fan base is San Diego and really only San Diego. We are boxed in by the border, the desert, the ocean, and a media market that goes for UCLA and USC. BYU owns the entire state of Utah, big parts of Idaho and Arizona. There fan base includes virtually every Mormon community in the country. That would be fan base then, not market. Market refers to home market. If those overlap, there's no point in having "market" as a rank. |
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Post by sdcoug on Jul 20, 2016 11:59:37 GMT -8
He lost me at Media Market. How is BYU, near Salt Lake which is the 34th sized DMA, significantly higher than San Diego, which ranks 27th? There are very few programs on that list that the B12 would rank above SD when it comes to Media Market, TV & Media Value. Their calculations will be based on the fact all of those teams would be playing a B12 schedule, not facing their current competition. They look 3 years down the road, not 3 years in the past. Our media market and fan base is San Diego and really only San Diego. We are boxed in by the border, the desert, the ocean, and a media market that goes for UCLA and USC. BYU owns the entire state of Utah, big parts of Idaho and Arizona. There fan base includes virtually every Mormon community in the country. That MAY fall under TV or some other perversion of media, but Media Market = DMA, which is defined directly by # of TV sets within their local/regional area. That's who advertisers cater to, and what sets the rates. SD is ranked #28 at just over 1 Mill; by comparison, Salt Lake is ranked 34th at 880k. That's the definition of Media Market - Designated Media Area. SD isn't limited by anything. We're a huge Media target. |
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Post by chris92065 on Jul 20, 2016 12:21:53 GMT -8
Bottom line
Sterk needs to wear knee pads.
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Post by survalli on Jul 20, 2016 12:23:34 GMT -8
Our media market and fan base is San Diego and really only San Diego. We are boxed in by the border, the desert, the ocean, and a media market that goes for UCLA and USC. BYU owns the entire state of Utah, big parts of Idaho and Arizona. There fan base includes virtually every Mormon community in the country. That MAY fall under TV or some other perversion of media, but Media Market = DMA, which is defined directly by # of TV sets within their local/regional area. That's who advertisers cater to, and what sets the rates. SD is ranked #28 at just over 1 Mill; by comparison, Salt Lake is ranked 34th at 880k. That's the definition of Media Market - Designated Media Area. SD isn't limited by anything. We're a huge Media target. the whole media thing is a big scam. we are larger than many of these so called large media markets. ratings system is a joke and needs to be modernized |
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Post by sdcoug on Jul 20, 2016 12:28:08 GMT -8
There is a link the to google doc that shows how he came up with the rankings. There are certainly elements of BYU-bias, but in short: - We are lower in basketball because there's a number of "all-time" factors as opposed to it being based mostly on more recent performance. - We are lower in media market, because he's taking media market and translating into "football viewers" -- a source he uses shows % of football fans in each market so Utah for example has a higher % than San Diego so they come out higher. Thanks for pointing that out. That's laughable. I love how they include TOTAL bowl games, Heisman winners, etc., just to inflate their #'s even though they were 100's of years ago & no one cares. Then even throw in football All-Americans & Academic All-Americans, and never mind we get "penalized" 50% for Stadium Capacity because we share it with an NFL team! All that goes into their "Football" score. Here's another one - when determining the basketball score we rank among the worst programs in "total years on probation" and "Total years banned from tourney", which combined gets 6% of the weight (against us obviously), which is the same weight as recent recruiting rankings where we ranked 2nd. Also love the fact ALL TIME Winning % receives the highest weight, which conveniently favors BYU. As if any conference cares about how well your team did in the 70's! One last one - since BYU's Media Market is much smaller than SD's, they love to add in the "People per household" factor, even if many of those "people" happen to be under 10 (or 2nd wives). Sports advertisers heavily target # of total households & share of market Male, 25-54, where BYU conveniently isn't as strong as SD. Wow, the more I read this the bigger joke it becomes. But got to give it to the guy for spending the time & twisting it as much as possible in their favor. Yea, lets throw in Heisman winners, since only 2 have one including us & let's weight it big!!! Humorous. |
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Post by AzTex on Jul 20, 2016 12:37:15 GMT -8
There is a link the to google doc that shows how he came up with the rankings. There are certainly elements of BYU-bias, but in short: - We are lower in basketball because there's a number of "all-time" factors as opposed to it being based mostly on more recent performance. - We are lower in media market, because he's taking media market and translating into "football viewers" -- a source he uses shows % of football fans in each market so Utah for example has a higher % than San Diego so they come out higher. Thanks for pointing that out. That's laughable. I love how they include TOTAL bowl games, Heisman winners, etc., just to inflate their #'s even though they were 100's of years ago & no one cares. Then even throw in football All-Americans & Academic All-Americans, and never mind we get "penalized" 50% for Stadium Capacity because we share it with an NFL team! All that goes into their "Football" score. Here's another one - when determining the basketball score we rank among the worst programs in "total years on probation" and "Total years banned from tourney", which combined gets 6% of the weight (against us obviously), which is the same weight as recent recruiting rankings where we ranked 2nd. Also love the fact ALL TIME Winning % receives the highest weight, which conveniently favors BYU. As if any conference cares about how well your team did in the 70's! One last one - since BYU's Media Market is much smaller than SD's, they love to add in the "People per household" factor, even if many of those "people" happen to be under 10 (or 2nd wives). Sports advertisers heavily target # of total households & share of market Male, 25-54, where BYU conveniently isn't as strong as SD. Wow, the more I read this the bigger joke it becomes. But got to give it to the guy for spending the time & twisting it as much as possible in their favor. Yea, lets throw in Heisman winners, since only 2 have one including us & let's weight it big!!! Humorous. I read this book back in high school or at college. Even though it was written in 1954 it's as true today as it has ever been. How to Lie with Statistics - AmazonHow to Lie with Statistics - pdf |
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Post by mySTRAS on Jul 20, 2016 13:13:17 GMT -8
Thanks for pointing that out. That's laughable. I love how they include TOTAL bowl games, Heisman winners, etc., just to inflate their #'s even though they were 100's of years ago & no one cares. Then even throw in football All-Americans & Academic All-Americans, and never mind we get "penalized" 50% for Stadium Capacity because we share it with an NFL team! All that goes into their "Football" score. Here's another one - when determining the basketball score we rank among the worst programs in "total years on probation" and "Total years banned from tourney", which combined gets 6% of the weight (against us obviously), which is the same weight as recent recruiting rankings where we ranked 2nd. Also love the fact ALL TIME Winning % receives the highest weight, which conveniently favors BYU. As if any conference cares about how well your team did in the 70's! One last one - since BYU's Media Market is much smaller than SD's, they love to add in the "People per household" factor, even if many of those "people" happen to be under 10 (or 2nd wives). Sports advertisers heavily target # of total households & share of market Male, 25-54, where BYU conveniently isn't as strong as SD. Wow, the more I read this the bigger joke it becomes. But got to give it to the guy for spending the time & twisting it as much as possible in their favor. Yea, lets throw in Heisman winners, since only 2 have one including us & let's weight it big!!! Humorous. I read this book back in high school or at college. Even though it was written in 1954 it's as true today as it has ever been. How to Lie with Statistics - AmazonHow to Lie with Statistics - pdfI always get a kick out of banks that advertise... 'We pay 5x the national average!" So instead of paying 1/100 of 1% they pay 5/100 of 1%. On a $100k balance that equates to $50 a year in interest instead of $10... WHOOO FREAKIN' WHOOO! |
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Post by Deleted on Jul 20, 2016 13:57:22 GMT -8
Our media market and fan base is San Diego and really only San Diego. We are boxed in by the border, the desert, the ocean, and a media market that goes for UCLA and USC. BYU owns the entire state of Utah, big parts of Idaho and Arizona. There fan base includes virtually every Mormon community in the country. That MAY fall under TV or some other perversion of media, but Media Market = DMA, which is defined directly by # of TV sets within their local/regional area. That's who advertisers cater to, and what sets the rates. SD is ranked #28 at just over 1 Mill; by comparison, Salt Lake is ranked 34th at 880k. That's the definition of Media Market - Designated Media Area. SD isn't limited by anything. We're a huge Media target. By your definition, which is the real definition of media market, Colombus OH is the 33rd ranked media market in America. SDSU would then have a better market than Ohio State. For sports, this is obviously not what conferences are concerned with. |
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Post by sdcoug on Jul 20, 2016 14:26:39 GMT -8
That MAY fall under TV or some other perversion of media, but Media Market = DMA, which is defined directly by # of TV sets within their local/regional area. That's who advertisers cater to, and what sets the rates. SD is ranked #28 at just over 1 Mill; by comparison, Salt Lake is ranked 34th at 880k. That's the definition of Media Market - Designated Media Area. SD isn't limited by anything. We're a huge Media target. By your definition, which is the real definition of media market, Colombus OH is the 33rd ranked media market in America. SDSU would then have a better market than Ohio State. For sports, this is obviously not what conferences are concerned with. That's why you also look at national appeal, but that's not Media Market. DMA is DMA, and adding more eyeballs is critical to success. OSU is big because they're GREAT & have been historically. OSU also happens to be one of the largest universities in the country, so tons of exponentially growing alums. They're a blue blood, which also makes them valuable. There are a LOT of examples of that (PSU, Bama, Okie, etc.), which isn't relevant to this situation. The B12 isn't adding any MAJOR programs (although they could lose some). One of the biggest criticisms of the B12 has been they exist in several declining markets, where populations are decreasing or growing at a much lower rate than markets dominated by the other conferences. There's a reason they will be the ONLY P5 conference without their own TV Network shortly. The P12 added Colorado (Denver) & Utah (Salt Lake) for the specific purpose of EYEBALLS in those specific markets, which also allowed them to create a P12 Network - Mountain Channel. National appeal is nice, if you're a BIG program, which none of the candidates are. What brings $$ to a TV deal are adding big DMA's. SD is a very large DMA, relative to any other program mentioned outside of Houston & CSU. BSU may have some national appeal, but given how small Idaho/Boise is they really don't bring much to the table. Fox or ESPN isn't going to give a crap about Boise. They would about San Diego. BYU brings Salt Lake, which is attractive though. |
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Post by Deleted on Jul 20, 2016 15:26:09 GMT -8
By your definition, which is the real definition of media market, Colombus OH is the 33rd ranked media market in America. SDSU would then have a better market than Ohio State. For sports, this is obviously not what conferences are concerned with. That's why you also look at national appeal, but that's not Media Market. DMA is DMA, and adding more eyeballs is critical to success. OSU is big because they're GREAT & have been historically. OSU also happens to be one of the largest universities in the country, so tons of exponentially growing alums. They're a blue blood, which also makes them valuable. There are a LOT of examples of that (PSU, Bama, Okie, etc.), which isn't relevant to this situation. The B12 isn't adding any MAJOR programs (although they could lose some). One of the biggest criticisms of the B12 has been they exist in several declining markets, where populations are decreasing or growing at a much lower rate than markets dominated by the other conferences. There's a reason they will be the ONLY P5 conference without their own TV Network shortly. The P12 added Colorado (Denver) & Utah (Salt Lake) for the specific purpose of EYEBALLS in those specific markets, which also allowed them to create a P12 Network - Mountain Channel. National appeal is nice, if you're a BIG program, which none of the candidates are. What brings $$ to a TV deal are adding big DMA's. SD is a very large DMA, relative to any other program mentioned outside of Houston & CSU. BSU may have some national appeal, but given how small Idaho/Boise is they really don't bring much to the table. Fox or ESPN isn't going to give a crap about Boise. They would about San Diego. BYU brings Salt Lake, which is attractive though. I am not arguing with you on any of these points. As much as I hate to say it, BYU has much larger and more dedicated fan base than we do. |
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