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Post by bigdog41 on Jul 24, 2010 9:53:53 GMT -8
Hi All,
Just wanted to start a thread so we can discuss some ideas on marketing and promotion ideas to fill the stadium for Aztec Games.
Last years "HOKE RULES" was just simply a very dumb campaign.
I mean you need to do promotions, create excitment and get people in the stands. A picture of a fat guy named Hoke that most people have never heard of isn't going to bring in the fans. Explains the poor attendance last year. Anyone who took marketing 101 should have know better. SDSU athletic marketing is just not getting it done.
Here is my first idea and it is sort of what the Padres did last year.
Offer a family of 4, 4 tickets plus 4 drinks, 4 hot dogs and 4 popcorns for $40.00. It will get more fair weather fans in the stands and make the program some money. They should definately do this for the first game of the year.
Hopefully some of the "Smart" marketing people at SDSU will take some of our input.
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Post by FULL_MONTY on Jul 24, 2010 10:25:29 GMT -8
Big Dog, I believe State does this promo with the UT and it is called Family night. It needs to be promoted better.
I like the Nickel Tickets for Nicholls State. Or buy one ticket, get the second one for a nickel.
I like a Neil Diamond Concert at the Q after the Game and one song during Half Time.
I like Beach Towel Night
I like the jersey Tshirt give away
Conceivably they all should work, but here is the thing, promotions need to be promoted. AKA, the staff needs to get off their ass and hit the bricks and promote the events.
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Post by Old School on Jul 24, 2010 10:36:52 GMT -8
Attn. SDSU Marketing Dept: Look at the economy before spewing off dumb marketing ideas to fill the stadium. Use this template:  Oldie Out |
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Post by bigdog41 on Jul 24, 2010 10:40:26 GMT -8
They definately need to do something for the "Nicholls State" game but I haven't heard anything and it doesn't seem to be in the works. If it was they should have been promoting it already. They need to get on the Morning shows and on the radio giving away tickets to that game.
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Post by aztecfankrishnan on Jul 24, 2010 10:50:32 GMT -8
This all sounds great, but I had an extra season ticket last year and literally couldn't give it away - and I have a ton of friends. The only way to get more people in the stands - WIN!
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Post by TruAztec on Jul 24, 2010 12:11:58 GMT -8
Hard to sell ice cream when it is 20 degrees out. Not saying they could not do more but lets be realistic, we have had a rough 20 years.
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Post by monty on Jul 24, 2010 12:58:34 GMT -8
They definately need to do something for the "Nicholls State" game but I haven't heard anything and it doesn't seem to be in the works. If it was they should have been promoting it already. They need to get on the Morning shows and on the radio giving away tickets to that game. The article in the paper the other day said 5 dollar tickets for that game; we're still aways away, promoting tickets for a game 2 months away would be foolish. |
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Post by road2march on Jul 24, 2010 13:55:26 GMT -8
They definately need to do something for the "Nicholls State" game but I haven't heard anything and it doesn't seem to be in the works. If it was they should have been promoting it already. They need to get on the Morning shows and on the radio giving away tickets to that game. i take it you haven't checked goaztecs.com this week |
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Post by Spud on Jul 24, 2010 23:56:34 GMT -8
Hard to sell ice cream when it is 20 degrees out. Not saying they could not do more but lets be realistic, we have had a rough 20 years. Actually, my dad ran the Navy Commissary in Maryland (Pautuxant River) and their BIGGEST day of Ice Cream sales was on a day when it was 5 degrees.... ...but the days of random fans showing up for Aztec football are just about over...even if it's $20 for a family. If you don't win, nobody shows up. |
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Post by Aztec89 on Jul 25, 2010 5:41:28 GMT -8
I have a great idea to get people in the stands. How about winning something like 9 straight bowl games, like Utah has. I would be willing to bet attendance would average 40,000 a game then. And who knows? Maybe even a few Pac Ten people will come check it out.
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Post by aztecwin on Jul 25, 2010 5:43:43 GMT -8
How about One Dollar German Beer Promotions? Good cold German Beer served by Beer Wenches?  |
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Post by Deleted on Jul 25, 2010 6:04:40 GMT -8
How about One Dollar German Beer Promotions? Good cold German Beer served by Beer Wenches? I'd fly in from the eastern shore of Maryland for this promo  |
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Post by AztecTom on Jul 25, 2010 7:09:56 GMT -8
How about One Dollar German Beer Promotions? Good cold German Beer served by Beer Wenches? Now that's what im talking about aztecwin! |
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Post by Azthetic on Jul 25, 2010 19:47:14 GMT -8
Invite different San Diego or regional companies become the presenting sponsor for 1 game each during the season.
For example: Game 1 vs. Nichols State is Qualcomm Night. They buy all of the remaining tickets to the game for a major discount and give them away however they want - presumably through cool marketing gimmicks and donations to military and families in need (so they can write off if necessary). They can also pimp all of the products that they want and do all of the research that they want to do with the fans.
Buy out costs are more expensive for the more marquee games. You might even get more out of companies from out of town looking to target the fans from both teams.
Make the price worth it to the companies for the marketing, PR, and market research opportunities.
Everyone else makes their money on parking and concessions.
Season ticket holders get free meal deal with drinks for each ticket, so that they don't feel ripped.
Think about how much money gets spent by big companies targeting sports fans....look how much was spent by Hollywood at Comic Con this weekend.
There is money out there. Just need to get creative.
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Post by standiego on Jul 26, 2010 14:57:37 GMT -8
would be nice for some Alums that head local business to assist in marketing, or support a promotion, would it be ok for Stras to do a picture signing in October or November. For Nichols St buy 4 tickets for $5.00 each get the fifth for a "nickle" . Get the coaches on the radio shows, as many as they can. Specials for Pop Warner or even youth soccer kickers. - ask the Padres for some assistance. But start working now
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Post by bigdog41 on Jul 26, 2010 20:06:54 GMT -8
They definately need to do something for the "Nicholls State" game but I haven't heard anything and it doesn't seem to be in the works. If it was they should have been promoting it already. They need to get on the Morning shows and on the radio giving away tickets to that game. i take it you haven't checked goaztecs.com this week I know they are doing $5.00 tickets and giving a poster away but this is what I am talking about. $5.00 tickets in the nose bleed section along with a worthless poster are not going to get people in the seats. If I am a family of 4 and I am looking for something to do on a budget and I can take the family out to an Aztec Game and feed everyone as well and provide some entertainment for $40.00 then I might do that. But $5.00 a ticket then $10 each for a hot dog and a drink for the priviledge of sitting in the nose bleed section in an empty stadium to watch Nicholls State ain't happening. They have to appeal to peoples stomachs as well as budgets. |
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Post by DukeAztec on Jul 27, 2010 13:18:35 GMT -8
would be nice for some Alums that head local business to assist in marketing, or support a promotion, would it be ok for Stras to do a picture signing in October or November. For Nichols St buy 4 tickets for $5.00 each get the fifth for a "nickle" . Get the coaches on the radio shows, as many as they can. Specials for Pop Warner or even youth soccer kickers. - ask the Padres for some assistance. But start working now Pop Warner and American Youth Football will usually always take a deal for tickets. |
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Post by monty on Jul 27, 2010 13:40:15 GMT -8
would be nice for some Alums that head local business to assist in marketing, or support a promotion, would it be ok for Stras to do a picture signing in October or November. For Nichols St buy 4 tickets for $5.00 each get the fifth for a "nickle" . Get the coaches on the radio shows, as many as they can. Specials for Pop Warner or even youth soccer kickers. - ask the Padres for some assistance. But start working now Pop Warner and American Youth Football will usually always take a deal for tickets. I know UCLA gives a way the whole endzone to schools for free for a few games; no reason we shouldn't be doing something similiar |
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Post by gettough on Jul 27, 2010 14:05:43 GMT -8
Pop Warner and American Youth Football will usually always take a deal for tickets. I know UCLA gives a way the whole endzone to schools for free for a few games; no reason we shouldn't be doing something similiar Wow! Combine that with a battle of the marching bands or some crazy ASB half-time competition, combine with winning, combine with more of that athlete to student outreach Bekays mentioned to get SDSU students coming and you begin to build the youth market . . . as long as you win. Follow it up with very cheap student tickets (high school students). Begin to make the Q teh place to be on Saturdays in the fall . . . as long as we win. |
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Post by monty on Jul 27, 2010 15:25:53 GMT -8
I know UCLA gives a way the whole endzone to schools for free for a few games; no reason we shouldn't be doing something similiar Wow! Combine that with a battle of the marching bands or some crazy ASB half-time competition, combine with winning, combine with more of that athlete to student outreach Bekays mentioned to get SDSU students coming and you begin to build the youth market . . . as long as you win. Follow it up with very cheap student tickets (high school students). Begin to make the Q teh place to be on Saturdays in the fall . . . as long as we win. UCLA's program is something like Road to Success or some similar name, and they give away a couple hundred seats to any school that applies and it is either 2 or 3 games and i'm not sure if it's one or both of the endzones, they have a guest speaker and it is a good way to sell the program and the school to middle schoolers (and we all know the males are going to drop 20-30 bucks on food and/or gear), something tells me there is a tax advantage somewhere in there too. |
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