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Post by adammclane on May 20, 2015 14:08:20 GMT -8
Just wanted to point out that I've received 2 phone calls today from the ticket office. First, a call to talk about my seat requests. (Kept two in field level, swapped 3 in field level for 2 in Club) That call was expected as I'd made my renewal.
The second call was a follow-up call, basically asking about what I liked about games and what I was excited about for 2015 Aztec football. But it was also a nice sales tactic connecting available seats near my seats with potentially inviting friends to jump on the Aztec FB bandwagon.
Last year especially there was a TON of negative chatter about the job of the marketing department has done. I just wanted to point out that they are trying new things, learning what works, and adapting their methods to what works instead of just sticking to a packaged marketing plan.
Good work folks. Let's fill that stadium!
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Post by sdcoug on May 20, 2015 14:16:54 GMT -8
Just wanted to point out that I've received 2 phone calls today from the ticket office. First, a call to talk about my seat requests. (Kept two in field level, swapped 3 in field level for 2 in Club) That call was expected as I'd made my renewal. The second call was a follow-up call, basically asking about what I liked about games and what I was excited about for 2015 Aztec football. But it was also a nice sales tactic connecting available seats near my seats with potentially inviting friends to jump on the Aztec FB bandwagon. Last year especially there was a TON of negative chatter about the job of the marketing department has done. I just wanted to point out that they are trying new things, learning what works, and adapting their methods to what works instead of just sticking to a packaged marketing plan. Good work folks. Let's fill that stadium! Same here. Received call last week about seat location change, and yesterday to simply introduce himself (he's new to SDSU ticket team) & start chatter about friends, etc., like your call.
Good stuff.
Can't recall, does SDSU have their student athletes call & thank season ticket holders & encourage them to renew? Always a good practice...
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Post by AztecWilliam on May 20, 2015 14:18:09 GMT -8
I'm still waiting for my call! I'll report when it comes.
AzWm
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Post by missiontrails on May 20, 2015 14:28:03 GMT -8
I'm still waiting for my call! I'll report when it comes. AzWm They're still trying to find someone at the ticket office in your age bracket to meet you at your level!  |
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Post by vision on May 20, 2015 14:33:20 GMT -8
Asking what you like about games is a hard question. The thing everyone likes is WINNING, followed by a very distant EXCITEMENT. Win more games, sell more tickets.
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Post by Deleted on May 20, 2015 15:17:03 GMT -8
Aztec Marketing calling season ticket holders = Preaching to the choir
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Post by Deleted on May 20, 2015 16:03:47 GMT -8
Aztec Marketing calling season ticket holders = Preaching to the choir Or they are making sure not to alienate their current choir by canvassing them before making major changes to draw in new fans...or at least that would be the logical thing to do. |
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Post by sdcoug on May 20, 2015 16:12:21 GMT -8
Aztec Marketing calling season ticket holders = Preaching to the choir So companies shouldn't maintain relationships with their current customers & should only focus efforts on potential new ones? |
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Post by adammclane on May 20, 2015 22:00:03 GMT -8
Aztec Marketing calling season ticket holders = Preaching to the choir So companies shouldn't maintain relationships with their current customers & should only focus efforts on potential new ones? It makes sense to ask current season ticket holders if they've got any friends they could refer... and if you refer... working to make sure they are sitting near you so you can go to the games with your buddies. Kinda like marketing 101 if you ask me. They weren't trying to upsell me or anything like that, just continuing the relationship. sdcoug - I think they have student-athletes call at a different time of the year, seems like that's part of the Aztec Club. I always enjoy my awkward chat! |
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Post by sdcoug on May 20, 2015 22:21:30 GMT -8
So companies shouldn't maintain relationships with their current customers & should only focus efforts on potential new ones? It makes sense to ask current season ticket holders if they've got any friends they could refer... and if you refer... working to make sure they are sitting near you so you can go to the games with your buddies. Kinda like marketing 101 if you ask me. They weren't trying to upsell me or anything like that, just continuing the relationship. sdcoug - I think they have student-athletes call at a different time of the year, seems like that's part of the Aztec Club. I always enjoy my awkward chat! Definitely marketing 101, if not remedial. Couldn't recall receiving the student call, but yes should be after the season ends and right when renewals go out. |
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Post by uncledougy on May 21, 2015 4:02:14 GMT -8
I am kind of shocked you picked up the phone! I guess good "cold-calls" do exist!
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Post by McQuervo on May 21, 2015 5:35:03 GMT -8
Actually "Warm Calls" as your an existing customer....
Why not try to foster growth through your existing fan base, easiest form of expanding your market through someone whom will endorse the product.
Happy they're doing this!
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Post by standiego on May 21, 2015 5:42:34 GMT -8
Maybe a call for those who buy tickets . Another to alums who have not . then it takes going out into the communities / shopping centers or HS to "re introduce the San Diego D1 football team " to people in San Diego County . Personal Contact.
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Post by adammclane on May 21, 2015 6:24:16 GMT -8
I am kind of shocked you picked up the phone! I guess good "cold-calls" do exist! I recognized the phone # as being from State. Normally, I let unknown numbers go to voice mail though. As much as I hate the phone, it's highly effective for sales. |
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